What type of perfume is wonderstruck

In the first place, the singer reveals the idea of magic. The commercial starts with the singer wearing some casual clothes. However, a small portion of the fragrance leads to magical transformation and the singer turns into a princess wondering a beautiful and romantic garden where her Prince Charming is already waiting.

Another message which can be distinguished is the idea of trying something new. Therefore, these themes help to accomplish several objectives. In the first place, the consumer is eager to try something new, something associated with youth, romance, love, beauty and popularity.

The consumers are encouraged to give up the brands they were loyal to before the launch of the fragrance. Apart from this, the singer promotes that idea of magic. Admittedly, females are eager to believe in magic, they also tend to use fragrance to enchant males. Wonderstruck and Taylor Swift promise to help in reaching this objective. The category of the brand is a very significant aspect of the position of the product in terms of how it is perceived with respect to the other brand names.

If any company wants its brand to succeed, it must ensure that its product succeeds in finding a way to the mind of the targeted customer.

The major focus in advertising campaigns is Taylor Swift herself. Fans try to become closer to their idol and they willingly buy the fragrance the young singer has launched. The target audience is the array of young female fans of the singer. Thus, potential consumers are young, active, romantic and a bit adventurous females who are eager to change something in their life. Admittedly, this is a very wide audience to cover.

From the perceptual map above, it is evident that Wonderstruck is the best perfume because it has the highest fragrance, a better demand and an affordable price.

Beckham is the worst since it has a lower demand, lower fragrance and it is very cheap. Though Delices has the best demand, a slightly higher price, its fragrance is low. Princess Diana has also a moderately acceptable fragrance; its demand is lower than that of Wonderstruck. Michael Kors is the most expensive and it also has a high demand even though it has a low fragrance. Therefore, Wonderstruck is the best product in this market segment. Of course, the singer is majorly popular in the USA, but she is also popular in Australia, Canada, Europe and some other countries.

Therefore, the fragrance is popular in these areas as well. Though, the product is very popular in the USA, it is also very popular in other countries. It can be explained by the fact that the singer is popular in other countries. Besides, American products are also popular in these countries.

It is also important to add that the product is more popular in urban areas than in rural areas. Thus, the target consumer of Wonderstruck is a young female of about years old. Age is one of the most important variables in this case. The consumers may be high or junior high school students, college students or university students. Notably, income is one of the crucial factors.

Of course, this does not mean that only girls coming from high income families would rather buy the fragrance. Sale Sold out. Roll over or click image to zoom in. Taylor Swift. Online Deal. This product is currently sold out Please provide your email address if you would like to be notified when it becomes available: Field is required.

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You have successfully subscribed! Basket total :. Continue Shopping View Cart. Recommended Products. Taylor Swift's Charm School. Sparks Fly - Each electric spritz of apple blossom and honeysuckle takes you back to the rush of when you first locked eyes. Gray, Meredith. Taylor Swift - The year-old Grammy winner doesn't use any product on those bodacious blond curls. And she has loads of other secrets strategies, too!

Have a fragrance you love: "I love vanilla, the warmth of it. I also love the berries in my new fragrance. I have a gigantic human-size one.

Kallor, Amber. Taylor Swift Wonderstruck. Website Preview.